|VISUAL EXPLANATIONS FOR COMPLEX ISSUES
Swisscom's Smart Data approach: Visualized in a metaphoric DATA LAKE
Clipping of Wolfgang Karner's Data Lake for Swisscom
Wolfgang Karner created this huge Data Lake Scenario for
Switzerland's leading telecommunication provider SWISSCOM. The 21,000 employees provider visualizes with
this image the unique significance of Smart Data Topics for the future
of the company and its customers. Opportunities, risks and the
responsible handling of the enormous amounts of data and their
meaningful utilization are presented here in a metaphorical and easily
comprehensible manner. We integrated the individual sceneries into a
comprehensive presentation, illustrating the technical, economic and
ethical interdependencies between data generation, product development
and customer benefit.
PUBLICATION IN ORDER TO PROTECT OUR WORK
We see a brazen case of "piracy" - an
unauthorized manipulation and use our work for worldwide business
purposes by a northern Italian software company. After we had
asked the company to
stop this unlicenced utilization of Wolfgang Karner's visualization, we
still can find this falsification in certain publications. As
urgent complaints failed and offers to negotiate were ignored, we are
forced to publish this case in order to prevent future abuse. If no
fair and legal settlement is found, the company's name will be
"THE EYE IS FASTER THAN MIND"
DESIGN FOR ALL CORPORATE DIVISIONS
arguments have a hard time against the subtle insights of preliminary
assessments. The importance of the unconscious in the interpretation of
the gigantic flood of perception is undoubted. Therefore we all tend to
immediately attest "beauty" the property of the "better". In the area of Corporate Communications this is particularly obvious.
Each of your communicated elements
carries individual, subliminal messages. The better you are able to
transmit positive from the outset, the better your chances are to
achieve your goals. Use this key possibilities of a sophisticated,
distinguished line of communication and present yourself from your very
best side. We can help you to synchronize your visual content with your
company's quality standards.
Our copyright protected visualization is used illegally - worldwide!
Wolfgang Karner's software architecture image - an object of desire
Lately we found more and more illegal copies and brazen plagiarism of Wolfgang Karner's visualizations in
the internet and other media. The focus of the illegal activities is
placed at the acclaimed "software architecture" image . Although it is
entirely positive when a creative's work is
appreciated, but it can not be accepted that companies, universities
and individuals simply steal someones intellectual property and
using it for their own business purposes. Therefore we are
taking legal actions against these copyright violations. The
hotspots of this illegal activities are Southern Europe - e. g. an
Italian software company and
Central and South America, from Mexico down to Chile.